Elevating a global gaming icon through cohesive visual design
As part of Five by Five’s global creative team, I contributed to the visual execution of multiple Call of Duty campaigns across four major titles. My focus was on designing and adapting marketing assets that aligned with Activision’s brand standards while maintaining strong visual impact across digital storefronts, live broadcasts, and global regions.
This involved refining key art compositions, adjusting characters and environments, and crafting high-impact call-to-action elements. Each design was scaled into 25+ placements and localized in 15+ languages to reach diverse audiences worldwide.
I managed a large-scale asset library of over 300 deliverables, coordinating feedback and approvals to ensure brand cohesion and timely delivery. The final work appeared across Amazon Prime, Steam, PlayStation and Xbox Stores, and live UFC events, reinforcing Call of Duty’s presence as one of the world’s most recognizable entertainment franchises.
Scaling creative impact across a global audience
Call of Duty continues to rank among the most successful entertainment franchises in history, with Warzone alone reaching over 50 million downloads within its first month. In this fast-paced environment of massive engagement and global launches, I ensured design consistency, regional adaptability, and rapid turnaround across hundreds of deliverables.
By aligning visual strategy with localized marketing objectives, my creative production helped Activision deliver cohesive, high-impact campaigns that supported player engagement, pre-orders, and cross-platform recognition across every release. Beyond scale, this work demonstrates my ability to combine artistry with operational precision, delivering assets that perform under the demands of blockbuster-level production cycles and global reach.
