Elevating global collaborations through cohesive campaign design
As part of Five by Five’s creative team, I contributed to the visual design and production of multiple Fortnite campaigns, collaborating with global brands and talent across high-profile partnerships. My role centered on developing adaptable marketing assets that maintained Fortnite’s visual integrity while evolving to match each collaboration’s unique aesthetic.
Projects included collaborations with J Balvin, NBA, LeBron James, Anderson .Paak, Neymar Jr., Marvel, Ariana Grande, and Dwayne Johnson. Each campaign required custom lighting, background compositions, call-to-action elements, and messaging to create unified visuals across regions and platforms.
Scaling design systems for global impact
Each campaign was expanded into 25+ placements, localized in 15+ languages, and optimized for digital storefronts, event promotions, and live broadcasts. Managing over 300 deliverables, I coordinated approvals and production workflows to ensure visual precision and timely delivery. The final assets reached millions of players across platforms like the Epic Games Store, PlayStation, Xbox, and Amazon Prime, helping reinforce Fortnite’s position as a global leader in entertainment design.
