Designing a scalable system for energy education
Pearl Certification’s Green Door series empowers homeowners with accessible, trustworthy information about energy efficiency, electrification, and sustainable home upgrades. I partnered with their marketing and content teams to design a cohesive visual system spanning seven long-form ebooks. The framework unified illustration styles, color systems, data visuals, and layout patterns to maintain clarity and brand recognition across complex topics like tax credits, solar power, insulation, and clean energy financing.
Building a brand through consistency and clarity
The completed report balanced technical accuracy with visual storytelling, resulting in a polished asset used across marketing, sales enablement, and investor outreach. This design system became the foundation for future Pearl publications, enabling the internal team to update content efficiently while maintaining consistency.
By combining structured data visualization with accessible design, the report positioned Pearl Certification as a credible thought leader, helping expand its partnerships, grow awareness in new markets, and strengthen its authority in the home performance industry.
