Bringing e-sports and community together through design
I worked with Psyonix to design visual campaigns around Rocket League’s add-on enhancements, new car announcements, and content packages. The goal was to create assets that highlighted new game features while keeping the visuals bold, playful, and on-brand across multiple regions and platforms.
Each release required tailored compositions, showcasing cars, crate packs, and limited-time items in ways that excited players and reinforced Rocket League’s energetic style.
Scaling design for global game updates
Assets were adapted for digital storefronts, social media, and in-game promotions, managing 150+ deliverables across multiple languages and regions. By creating a consistent visual system, I ensured each content release felt cohesive, high-quality, and instantly recognizable to players worldwide.
These campaigns successfully amplified awareness of new features, increased player engagement, and reinforced Rocket League’s position as a dynamic, community-driven gaming experience.
